Customer Case Studies

We define, implement, and run the right marketing tactics for early-stage B2B SaaS startups. Below are real-life examples of how we do it.

In progress...


Smart founders don't reinvent the wheel. They know that the best place to start  is to see what works elsewhere, and readapt it to their context.

We're refining our collection of ESM case studies to showcases successful strategies implemented by startups in AI Deeptech, Fintech, insurance, Martech, Ops, sustainability,  and more.

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Watch this space.

Already know what you need?

We partner with early-stage B2B SaaS founders to build and execute marketing that attracts the right customers. Let’s connect and explore how we can support your growth.

Let's chat

Already know what you need?

We partner with early-stage B2B SaaS founders to build and execute marketing that attracts the right customers. Let’s connect and explore how we can support your growth.

Let's chat

How we've helped other teams

SEO-fueled traction for customizable operations platform

We created SEO-optimized blog posts that rapidly impacted  search rankings and targeted high intent buyer use-cases.

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We delivered a full SEO audit and content plan for Stacker, targeting quick-win keyword opportunities focused on high intent buyer use-cases. Created SEO-optimized blog posts that rapidly impacted  search rankings.

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We delivered a full SEO audit and content plan for Stacker, targeting quick-win keyword opportunities focused on high intent buyer use-cases. Created SEO-optimized blog posts that rapidly impacted  search rankings.

Sales-friendly messaging for AI video solution

We worked with Lipitt to define key ICPs and personas, and helped shift product messaging and sales decks from features to value.

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We worked with Equos (then Lipitt) to define key ICPs and personas, and helped shift product messaging and sales decks from tech-centric to solution-focused, and paving the way for a pivot focused on solutions and value for the target personas.

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We worked with Equos (then Lipitt) to define key ICPs and personas, and helped shift product messaging and sales decks from tech-centric to solution-focused, and paving the way for a pivot focused on solutions and value for the target personas.

From customer wins to ABM assets for live-chat solution

We supported Commversion in turning their customer success stories into easily deployable ABM assets, by refining their key personas and building a scalable case study process.

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Supported Commversion in turning their customer success stories into structured ABM assets. By refining their key personas and building a scalable case study process, we unlocked the potential for stronger targeting and more impactful marketing campaigns.

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Supported Commversion in turning their customer success stories into structured ABM assets. By refining their key personas and building a scalable case study process, we unlocked the potential for stronger targeting and more impactful marketing campaigns.

Sustained organic growth for Speech-to-Text API company

We analyzed technical and business keywords in an emerging field to identify the top 20 long-term SEO opportunities, helping Gladia double web traffic in months. A year later, over 60% of site visitors come from organic blog traffic.

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ESM analyzed a broad range of technical and business keyword options to identify the top 20 opportunities for organic search, and helped Gladia double web traffic within months. A year later, over 60% of Gladia's traffic comes from organic blog traffic.

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ESM analyzed a broad range of technical and business keyword options to identify the top 20 opportunities for organic search, and helped Gladia double web traffic within months. A year later, over 60% of Gladia's traffic comes from organic blog traffic.