Customer Case Studies

We define, implement, and run the right marketing tactics for early-stage B2B SaaS startups. Below are real-life examples of how we do it.

Case study
Content strategy

How a custom case study framework helped an AI conversion tool accelerate sales conversations

A fast-growing, AI-powered SaaS company had built a powerful lead conversion solution: an intelligent chat tool that combined AI, predictive data, and human agents. Installed on a client’s website, the chat could detect when high-value visitors were likely to bounce—and deliver the right message at the right time to keep them engaged.
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GTM
SaaS

Growth starts with people: A case study on GTM team design

Our client, an all-in-one business management SaaS for SMBs, had made impressive progress despite a chaotic growth stage. But as they edged closer to scaling, their GTM org was clearly held together more by good intentions than good structure.
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Already know what you need?

We partner with early-stage B2B SaaS founders to build and execute marketing that attracts the right customers. Let’s connect and explore how we can support your growth.

Let's chat

Already know what you need?

We partner with early-stage B2B SaaS founders to build and execute marketing that attracts the right customers. Let’s connect and explore how we can support your growth.

Let's chat

How we've helped other teams

SEO-fueled traction for customizable operations platform

We created SEO-optimized blog posts that rapidly impacted  search rankings and targeted high intent buyer use-cases.

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We delivered a full SEO audit and content plan for Stacker, targeting quick-win keyword opportunities focused on high intent buyer use-cases. Created SEO-optimized blog posts that rapidly impacted  search rankings.

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We delivered a full SEO audit and content plan for Stacker, targeting quick-win keyword opportunities focused on high intent buyer use-cases. Created SEO-optimized blog posts that rapidly impacted  search rankings.

Sales-friendly messaging for AI video solution

We worked with Lipitt to define key ICPs and personas, and helped shift product messaging and sales decks from features to value.

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We worked with Equos (then Lipitt) to define key ICPs and personas, and helped shift product messaging and sales decks from tech-centric to solution-focused, and paving the way for a pivot focused on solutions and value for the target personas.

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We worked with Equos (then Lipitt) to define key ICPs and personas, and helped shift product messaging and sales decks from tech-centric to solution-focused, and paving the way for a pivot focused on solutions and value for the target personas.

From customer wins to ABM assets for live-chat solution

We supported Commversion in turning their customer success stories into easily deployable ABM assets, by refining their key personas and building a scalable case study process.

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Supported Commversion in turning their customer success stories into structured ABM assets. By refining their key personas and building a scalable case study process, we unlocked the potential for stronger targeting and more impactful marketing campaigns.

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Supported Commversion in turning their customer success stories into structured ABM assets. By refining their key personas and building a scalable case study process, we unlocked the potential for stronger targeting and more impactful marketing campaigns.

Sustained organic growth for Speech-to-Text API company

We analyzed technical and business keywords in an emerging field to identify the top 20 long-term SEO opportunities, helping Gladia double web traffic in months. A year later, over 60% of site visitors come from organic blog traffic.

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ESM analyzed a broad range of technical and business keyword options to identify the top 20 opportunities for organic search, and helped Gladia double web traffic within months. A year later, over 60% of Gladia's traffic comes from organic blog traffic.

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ESM analyzed a broad range of technical and business keyword options to identify the top 20 opportunities for organic search, and helped Gladia double web traffic within months. A year later, over 60% of Gladia's traffic comes from organic blog traffic.