Get to know us
We combine strategic thinking with hands-on marketing experience to help early-stage startups in their path to growth
How we work
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Define the real problem first
We don’t take requests at face value. We work with you to uncover the real challenges, so the solutions we design actually address them, not just patch over symptoms.
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A hands-on approach
We don't just advise and walk away. We stay involved, guiding your team, providing advisory, and delivering project implementation to make sure things get done right.
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Commit to tangible results
Every engagement is tied to real, measurable goals. We focus on clear metrics and concrete outcomes, not just activity for activity’s sake.
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Evidence-based, not guesswork
We don't believe in slapping a bunch of ideas on the wall to see what sticks. We prioritize experiments based on data, insight, and context. Every move is intentional.
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Free your time for what matters
We help founders and leadership teams focus by carrying part of the strategic weight, bringing clarity, and making sense of the complexity.
Meet the founder of ESM
Hi, I'm Nada. For the last 13 years, I've been working in marketing for B2B SaaS startups, management consulting, and business research.
Now, I help the new generation of early-stage founders build marketing functions adapted to the age of fractionality, AI agents, and hyper-efficient processes.
